Converse

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Kickstart Your Launch

Roaming Hunger and MAS Marketing worked with Converse to promote the launch of their new shoe, Aerojam, by hosting in-store rap battles in seven markets across the country. Each market featured a mobile marketing van and photo booth that drove around to hot-spots throughout the cities and handed out over 7,000 collateral items to fans. Roaming Hunger also secured stage and sound equipment, travel arrangements, security guards, and brand ambassadors.