New York Mag

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Drive Excitement

Roaming Hunger partnered with New York Magazine and Grub Street to generate buzz around Season 11 of Top Chef on Bravo by using a branded food truck to bring viewers signature flavors of The Big Easy to The Big Apple. The truck visited high-traffic New York City landmarks and served over 4,500 meals using top-secret family recipes, including homemade New Orleans style beignets and po’boys. Also, “Top Chef” judges Tom Colicchio, Padma Lakshmi, and Gail Simmons were on-site to mingle with fans.