Rebecca Minkoff

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Celebrate Growth

World-renowned fashion retailer Rebecca Minkoff looked to Roaming Hunger to create a two-day promotion in New York City in order to celebrate the opening of their newest flagship store location in SoHo. Teaming up with local Brooklyn favorite, the Flour Shop, the food truck served delicious treats to customers as they explored the new and technologically advanced location. The truck’s edgy and unique design aligned itself with the Rebecca Minkoff image, capturing the spirit and voice of the brand.