Warner Bros Interactive Entertainment

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Connect With Consumers

Roaming Hunger partnered with Liquid Advertising to help Warner Bros. Interactive Entertainment establish new relationships between gamers and a game that originally launched in 1985 by serving game-inspired meals to attendees at the Game Developer’s Conference in San Francisco, E3 in Los Angeles, and PAX Prime in Seattle. Brand ambassadors were trained to distribute thousands of turkey legs and candy apples to convention-goers through a 'Tweet to Eat' promotion encouraging social media posts featuring the hashtag #NeedFoodBadly.