TriNet

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Promote Viral Marketing

TriNet, a leading provider of cloud-based HR solutions, partnered with DWA Media and Roaming Hunger to create a food truck campaign to generate new business. Targeting up-and-coming businesses and potential new clients, this seven-month campaign visited and served customized breakfast and lunch menus to workplaces in several large cities, including San Francisco, Los Angeles, New York, Chicago, and Atlanta. The truck made three stops per day in order to reach the maximum amount of attendees throughout each promotion.