Secured permits and partnerships during SXSW Music week
Over 2,400 meals served
Kelis prepared and served all food from the truck
Fuel Your Audience
Roaming Hunger partnered with Ninja Tunes to create a mobile marketing experience surrounding the release of Kelis’ new album, “Food.” The activation garnered press attention by serving jerk ribs and sliders prepared by the artist herself at the South by Southwest conference in Austin. Throughout the activation, Kelis served and interacted with fans directly from the food truck, and was on-site for photo opportunities and media interviews. SXSW attendees were encouraged to use the hashtag #Kelisfoodies to draw social media traffic to the promotion.