VH1

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Build Anticipation

To build excitement around the newest season of VH1’s hit show ‘Mob Wives,’ Rapport Worldwide and VH1 turned to Roaming Hunger to create a five-day promotion in New York City. The “Mob Wives” Meatball Truck visited busy areas of Manhattan and Brooklyn, and served a variety of complimentary meatballs to city residents. A few cast members participated in the fun by serving food out of the truck and attracting national media outlets. The new season began on December 3rd, and attracted viewership in the millions.