The New York Stock Exchange

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Highlights


Fully Branded Truck

Over 2,500 Burgers Served

1,300 Swag Bags Gifted

Restaurant Pop-up

Popular burger restaurant chain, Shake Shack, teamed up with Roaming Hunger to celebrate their announcement of becoming a publicly traded company. The promotion utilized a branded food truck parked directly outside of the New York Stock Exchange, and excited fans lined up around city blocks to enjoy complimentary burgers and milkshakes that left even the most difficult palette satisfied. The event grew so large that major press outlets traveled to Wall Street to get their hands on the free treats and inform the general public about the announcement.