Reader's Digest

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Foster Trust

Reader’s Digest cooking magazine, Taste of Home, worked with Roaming Hunger to bring authentic family-favorite recipes to key advertisers. During the holiday season, branded trucks rolled out to Chicago and New York for an experiential marketing campaign. The trucks featured a customized menu inspired by their December / Holiday issue, brand ambassadors stood by to distribute copies to advertisers that visited the truck, and a photographer was at each event capturing the excitement surrounding the food truck promotion.