What's better than free ice cream? How about free ice cream and your choice of Timex Watch? Roaming Hunger teamed up with lifestyle website Refinery29 to treat young, metropolitan women in NYC in more ways than one. The ladies modeled their haul on social media using #timexscoops and were rewarded with prizes as part of an Instagam contest. The freebie packages also included a promo code for purchases on timex.com. The success of the activation was enough to give you a brain feeze.