Amstel Summer Sales Drive

Tap Into Sales

Heineken was looking for a way to pump up summertime sales of Amstel Light in the Tri-State Area by creating the perfect taste pairing for consumers at point of purchase while incentivizing retailers and the internal salesforce. Throughout the mobile marketing campaign, the food truck visited over 150 locations on the east coast - including New Jersey, New York, and Pennsylvania - to drive incremental volume at key retailers, and served over 10,000 brand inspired gourmet sliders. Along with developing a custom menu for the promotion, Roaming Hunger created graphics for all of the food truck branding.