Match Action Marketing

Ben & Jerry's

Elevate the Conversation

Roaming Hunger partnered with Match Action Marketing Group to execute a four market campaign for Ben & Jerry’s Ice Cream and The Climate Reality Project. The multi-city activation saw successful promotions occur in locations where major Environmental Protection Agency meetings were held. Residents of Pittsburgh, Denver, Washington DC, and Atlanta were provided complimentary pints of delicious ice cream while they attended various meetings and events aimed at increasing education about climate control.