New York Mag

Bravo's Top Chef

Drive Excitement

Roaming Hunger partnered with New York Magazine and Grub Street to generate buzz around Season 11 of Top Chef on Bravo by using a branded food truck to bring viewers signature flavors of The Big Easy to The Big Apple. The truck visited high-traffic New York City landmarks and served over 4,500 meals using top-secret family recipes, including homemade New Orleans style beignets and po’boys. Also, “Top Chef” judges Tom Colicchio, Padma Lakshmi, and Gail Simmons were on-site to mingle with fans.