Brooklyn Nine-Nine Premiere

Viewer Engagement

Roaming Hunger worked with Civic Entertainment Group to promote their hit comedy series, Brooklyn Nine-Nine, on FOX by implementing an interactive mobile experience, and recruiting viewers to the police force with an official police breakfast and a photo of themselves in action. Over 70,000 meals and 30,000 collateral items were handed out in 10 select markets throughout the country. The promotional food trucks were featured by major media outlets throughout the country, generating over 20 million impressions.