Purple Strategies

Coalition for Medicare Choices

Campaigns That Matter

To generate awareness about Medicare choices for senior citizens, Purple Strategies, a politically active communications firm, turned to Roaming Hunger to bring a branded food truck to the streets of Washington D.C. By utilizing the designated social media handle @MAFoodTruck, residents could track the truck’s journey through social media channels. The truck offered a variety of delicious, custom-branded cookies that were served to Washington D.C. residents and decision-makers by local senior citizens, who also educated consumers about their cause and told their own personal stories.