LG Ad America Inc.

Korean Air

Make A Good Impression

Korean Air enlisted the help of Roaming Hunger to generate a food truck promotion to showcase their new in-flight meal selections. The truck treated the Houston market to samples of traditional Korean dishes like bibimbap, bulgogi, and galbi-jjim. Brand ambassadors and a Korean culinary expert were on-site to interact with truck visitors. Locations for the month-long promotion included the Houston Airport, where Korean Air has begun offering nonstop flights to Seoul.