Nissin Chow Mein

Full-Scale Pop-Up Ramen Restaurant

It's one thing to see a full-scale pop-up ramen restaurant in the middle of Santa Monica. It's another thing to learn this isn't a promo for a trendy new restaurant, it's a sampling event for pre-packaged Nissin products. Though Nissin’s flavorful Chow Mein takes just minutes to make, constructing and coordinating a mobile restaurant takes a bit longer. Roaming Hunger handled everything from scouting and permitting the venue, to making sure there were enough serving wares for all the hungry fans. Then, along with ADK America and Nissin Foods, we kicked off a four month national tour that included 48 events, and stops at 10 retail locations.


Full-scale pop-up restaurant

4 Month national tour

Attended 48 events