John Frieda Beach Blonde

Olivier Cheng Catering & Events

Give Your Brand a New Look

Olivier Cheng Catering & Events, one of the nation’s top event planning firms, teamed up with Roaming Hunger to plan the re-launch of the John Frieda Hair Care product, Beach Blonde, at the acclaimed venue The Garage, in New York City. Top editors and celebrities attended this star-studded event and enjoyed gourmet lobster rolls, which were served out of a John Frieda branded food truck parked inside the venue. John Frieda executives were on-site, mingling with attendees and promoting their product.


Star-Studded Event

Full Scale Pop-Up Lobster Roll Restaurant

Great media impressions