Gap

Pico de Gap 1969

Bridge the Gap

Roaming Hunger crafted a unique mobile marketing strategy for Gap's new collection developed by creative director Rosella Giuliani, 1969. To boost awareness and create hype surrounding the collection, we launched a campaign featuring a taco truck staffed by Top Chef alum Marcel Vigneron, and recruited big name entertainers to stop by, including Sarah Silverman and the cast of Dancing with the Stars. Roaming Hunger worked with Vigneron to develop a custom menu which consisted of four types of simple, yet delicious, street food tacos.