Lisa Perry/Dominique Ansel Bakery

Pop It! Ice Cream Sundae

Brand Collaboration

Roaming Hunger teamed up with world-renowned designer Lisa Perry and New York based Dominique Ansel Bakery to create a pop-up experience using a branded food truck strategically placed outside of Lisa Perry’s new store in East Hampton, NY. Both Lisa and Dominique were onsite throughout the promotion, meeting fans and taking pictures while the food truck staff served one-of-a-kind ice cream in a can specifically developed for the promotion. Roaming Hunger secured all necessary permits and advised on placement of the truck for optimal exposure and convenience.