Miracle Gro

Rose Bowl - Garden to Table

Grow Your Brand

Roaming Hunger partnered with Wasserman Media Group to help Miracle-Gro introduce the concept of "Garden to Table" to families attending the 125th Tournament of Roses, by showing attendees how easy, fun, and delicious a sustainable home-grown cooking lifestyle can be. Throughout this 7-day food truck activation, Roaming Hunger developed a custom menu using fresh herbs and spices from Miracle-Gro's "living garden wall," oversaw sourcing of all local ingredients, and hired and trained a chef to speak with local media.