Dominos

Sandwich Slice

Entice Action

Dominos partnered with Roaming Hunger to launch a promotional food truck as a way to generate buzz around their new meal, "The Sandwich Slice" in the Phoenix and Scottsdale markets. The mobile marketing activation targeted millennials and existing customers during peak lunchtime hours, and visited multiple locations throughout a five-day activation period. In total, the food truck handed out over 1,000 complimentary servings of their new menu item to eager, hungry customers.