SXSW Interactive Week

Interact With Consumers

Sedo, the world’s leading domain marketplace, worked with Roaming Hunger to have a branded food truck in attendance at South by Southwest in Austin, TX. The internet domain leader provided complimentary frozen yogurt and gourmet coffee to festival-goers to promote brand awareness throughout the week in Downtown Austin. A delicious variety of 15 toppings accompanied the gourmet yogurt, and provided consumers with options to customize their order. The truck was present throughout major downtown areas and events, serving thousands of attendees.