UrbanSpoon

SXSW

Reward Loyalty

Roaming Hunger worked with Wolfe Solutions and Urbanspoon to develop a tactical food truck marketing promotion to drive sales to local businesses during SXSW, by creating a custom, mash-up menu and assisting with an Instagram contest in which people submitted photos of the Urbanspoon-branded food truck to win prizes at local eateries throughout the city. Participants were incentivized to post by potentially winning gift cards to Austin’s hottest restaurants.