Saks Fifth Avenue

The Debut of "The Fifth Man"

Connect With Consumers

Roaming Hunger teamed up with Saks Fifth Avenue to launch a mobile marketing campaign designed to spark new relationships between contemporary metropolitan shoppers and a brand that is over 100 years old. Saks Fifth Avenue also wanted to build buzz around the grand opening of their men's store, The Fifth Man, with already-loyal customers. During the holiday season, over 4,500 nostalgic, holiday-inspired drinks, including hot cocoa and cider, were served to shoppers in a strategic social scavenger hunt using a branded food truck throughout the city.