Narrative Marketing

Under Armour #ChefCurry

Mobile Media Campaign

Narrative Marketing teamed up with Roaming Hunger to promote Under Armour’s newest sneaker, Curry 1, designed by renowned basketball player Stephen Curry. The promotion incorporated a custom-designed menu by a locally renowned culinary guru, whose creations were inspired by Curry’s favorite cuisines. The truck made appearances at local New York City hotspots, and participated in a highly publicized media event at Foot Locker. The promotion utilized the hashtag #ChefCurry so fans could document its journey throughout the city, and even featured Stephen Curry in person, who posed for photos and interacted with fans.

Highlights


3K Social Media Engagements

176k+ Impressions

Menu Development