Witches of East End

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To promote the premier of Lifetime’s 'Witches of East End,' Roaming Hunger partnered with Civic Entertainment Group to roll out branded food trucks in Los Angeles, Orange County, New York, and New Jersey beaches over the 4th of July weekend. Truck staff, along with brand ambassadors dressed as witches, handed out a variety of branded ice pops developed by Peoples Pops (Brooklyn, NY) to overheated beach-goers and locals celebrating the holiday.