Food Truck Day is back, and despite the name, food trucks are just the start of the story. On June 29, join some of the hardest working entrepreneurs in the country; women & men who aren’t just building their own future, but building the future of local economies. In fact, it’s no coincidence the fastest rising cities in the US also happen to be the most food truck-friendly.
1. We’re A Food Truck Nation
In recent studies published by Food Truck Nation (through the US Chamber of Commerce Foundation), a city’s openness to food trucks (in the form of low regulations and a concise permit process) has proven to be a bellwether of its openness to overall entrepreneurial growth. Cities like Portland and Denver, for instance, where it’s relatively easy for trucks to get on the road, are also cited by Forbes as the fastest rising cities for small businesses, along with quality of living.
On the flip side, the heavy obstacles to food truck success imposed by cities like DC and Chicago are reflective of sluggish job and population growth overall. Participating in Food Truck Day then reaps more rewards than just the obvious ones. Make a case to City Hall that home-grown eats can mean home-grown money. For everyone, eventually.
2. You’ll Get A Taste Of Future Trends To Come
Ten years after the initial rush, food trucks themselves have already proven to be a direct cause of widespread business boom. The rate of transfer from food trucks to brick-and-mortar restaurants, and even full-blown franchises, has been increasing rapidly with time, suggesting food trucks aren’t just the frontline of new food trends – they’re becoming a trusted path toward long-term restaurant success. Use Food Truck day to taste the next big thing first, long before it’s the Next Big Thing. Whatever you eat will taste a whole lot better with a side of future bragging rights.
3. You’re Supporting A Small Business Owner
Despite the rewards, talented chefs and business hopefuls have to put up with a long list of inherent hassles – on average, running a food truck for a year means 45 annual regulatory procedures over 37 business days, along with $28,276 spent on permits, licenses and other city fees. Altogether, running a food truck adds up, way before it ever pays off. And even then – it doesn’t get easy. Food Truck Day’s one way to make your favorite truck feel good about it’s investment. All while feeling pretty good yourself.
4. Invest In The Future
So visit your local favorites, and show a little love back. You won’t just be grabbing a great meal, or even just supporting a great truck. You’ll be helping boost one of the most valuable industries in the country, and promoting a community that’s making food more local, more imaginative, and more delicious with every stop. Innovation by innovation, food trucks are changing the face of the country. On June 29th, join the movement, and be instantly rewarded for it. Investing in the future has never tasted so good in the present.