Maruchan, the well known ramen noodle brand, approached RMNG to execute a marketing tour throughout Southern California promoting the launch of their new product, Maruchan GOLD. RMNG customized a ramen airstream and rolled out the tour to events like Street Food Cinema in Downtown Los Angeles, Foodbeast Nood Beach Festival in Huntington Beach, and OC and 626 Night Markets in Orange County.
Brand ambassadors distributed free gourmet, garnished ramen noodle soup (ready-to-eat and packaged) in branded totes and bento boxes with recipe cards to create gourmet at-home noodle dishes. We served thousands of samples to hungry customers who waited in line to try the first-to-market product. Maruchan’s first foray into experiential showcased the tremendous brand loyalty Maruchan holds in the Southern California community.