Roaming Hunger

Jinx 3 Market Tour

Jinx Dog Food

Just here for the dogs and all the Jinx product a pup can have!

Jinx and RMNG set out to create a successful promotional campaign for the Jinx kibble product line, targeting pet owners in three cities: Dallas/Bentonville, Florida, and Los Angeles. The program was designed to engage pet owners through a variety of touchpoints, including the distribution of human snacks, branded cookies, coupon and merchandise handouts, and QR code redemption. To make the program truly unique and custom, Jinx and RMNG partnered with a local food truck, custom-fabricated the branded footprint, and recruited high-impact street teams. With these efforts, they aimed to create an experience that would make a lasting impression on pet owners and effectively promote the Jinx kibble line. This combination of innovative activation strategies, region-specific targeting, and a commitment to customization made the Jinx kibble product line promotion a resounding success.