Maruchan approached RMNG to execute a tour throughout Southern California promoting the launch of their new line of ramen, Maruchan GOLD. RMNG customized a ramen airstream and rolled out the tour to events like Street Food Cinema, Food Beast Nood Beach Festival, and OC and 626 Night Markets.
Brand ambassadors distributed free gourmet, garnished ramen noodle soup (ready-to-eat and packaged) in branded totes and bento boxes with recipe cards to create gourmet at-home noodle dishes. We served thousands of samples to hungry customers who waited in long lines to try the first-to-market product. Maruchan’s first foray into experiential showcased the tremendous brand loyalty Maruchan holds in the Southern California community.