Welcome! Pure Fare is a first of its kind fast casual brand. Pure Fare’s mission is to provide delicious, fresh, healthy, all natural foods supported by an integrated suite of interactive web based tools that allow consumers to achieve their health goals. We strive to be 100% transparent – no gimmicks. Simply put, we want to bring to life the famous mantra: "You are what you eat." We strive to source the finest organic ingredients available. This principle ensures that our food always represents the highest standards in quality,taste, and nutrition while allowing us to cultivate lasting and meaningful partnerships with local farmers and artisans. This emphasis on quality permeates the Pure Fare brand - we proudly champion sustainable practices in all aspects of our business from composting to filtering our own bottled water to using environmentally friendly packaging. We recognize that people's food choices are influenced by taste and convenience as well as nutrition. With our food, there is no need to sacrifice one for the other. We make healthy eating satisfying and easy. My Fare Through our unique My Fare online platform, Pure Fare offers a completely new way for you to engage with your health. My Fare is the first platform to seamlessly integrate with the in-store experience. When you sign up for My Fare and eat at Pure Fare, a detailed nutritional breakdown of your purchases is sent to your My Fare profile page. Get accurate insights into your current health, track your progress toward individual goals and get individually tailored food recommendations based on your health profile. Any other foods you consume can be logged and tracked through our growing database containing over 30,000 foods. Best of all, the service is completely free! Pure Fare is... Easy: Your individual My Fare profile takes less than 5 minutes to set up and our integrated in-store tracking technology allows you to effortlessly track what you eat. Educational: Pure Fare provides its users with basic, easy to understand content on the fundamental elements of nutrition. This content complements the My Fare service and provides a lasting impact that will not only help you become healthier, but will also help you maintain your health. Our advice is based on the most up-to-date science and recommendations as issued by major scientific bodies. Comprehensive: Pure Fare provides its users with accurate insight into key individual health metrics. These metrics help you understand your current health and allow you to make actionable decisions. Personalized: Pure Fare will provide you with individually tailored menu recommendations that will help you achieve your goals. Visual: Through our suite of rich charting and analytics, Pure Fare provides you with powerful and meaningful personalized data. Rewarding: Earn rewards, discounts and other good stuff!