High Impact Experiential
Energy Upgrade California
Energy Upgrade California #KeepItGolden
RMNG assisted Energy Upgrade California in promoting their clean energy initiative, which encourages limited power use at certain hours. We rolled out an interactive experience in high traffic San Diego locations such as the San Diego County Fair, Seaport Village, and Gaslamp Square. By engaging celebrity chef Brooke Williamson to craft a gourmet menu, RMNG emphasized limiting energy use by serving her menu at hours when clean energy sources are more readily available. To encourage less energy use, we hired an actor to play a disgruntled line cook and serve greasy food during times when clean energy is less available. The eye-catching truck, lighted grassy patio, and branded photo booth attracted visitors to stay and enjoy the footprint, increasing dwell time dramatically. Nearly 1,500 guests enjoyed complimentary meals while brand ambassadors delivered crucial information to guests over the four-day activation.