Branded Food Truck Promotions & Experiential Marketing

Integrated Campaign Support

Fully Integrated

Designed for pairing, RMNG crafts brand experiences that extend through the physical and digital worlds.

Super Scalable

One day in one city or 99 days in 99 cities. Hit impression and activation goals for whoever, wherever.

Totally Turnkey

We got you. Together we'll strategize and then we execute flawlessly to make your marketing promotion a smashing success.

Highly Customizable

Your goals and objectives are where we start to ensure our project does exactly what it needs to do.

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Proprietary Location Intelligence

Over 1,000,000 location points means you have access to any community across North America. Engage your target audience at hyper-local micro events, at small to medium sized community events, or at huge festivals where you can reach thousands at once. Wherever you want to be, we’ll build and execute an experiential strategy that works for your brand.

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Recent Activations

Experiential Marketing Tour

Doritos X Flamin Hot Limon

What happens when you take the world’s most popular chips and pair it with the center of all things youth culture? You get the Flamin Hot Limon experiential activation.

We teamed up with UPROXX to execute the first mobile Doritos chip bag. We called it “The Limóbil”.

Visible

Visible - an affordable cell phone service utilizing Verizon's network - brilliantly decided to paint Denver blue as a marketing technique to sign up new users and direct traffic to their website. Visible wrapped various modes of public transportation in blue, launched an in-store experience, and placed ads across town in newspapers and on billboards. The Visible team understood the most impactful way to reach consumers was to simultaneously launch a mobile experience. Visible challenged RMNG to launch a 2-month mobile pop-up activation with an extended branded footprint all within two weeks.

Challenge accepted.

Caulipower

Caulipower was ready to embark on their second annual summer tour to give America free pizza. RMNG joined forces with Caulipower to execute a tour that was just as revolutionary as their pizza.

The Conners Season 2 Premiere

Experiential Marketing Tour for Television Show

When ABC began planning the release of Season 2 of The Conners, they had the vision to create excitement around the show’s new season. MKG and RMNG collaborated in the ideation phase to create a mobile pop-up, bringing The Conners’ Lanford Lunch Box diner directly to consumers.

Together, MKG and RMNG produced a 360 consumer experience, which included a curated culinary menu and an extended lounge footprint.

Honey Boy Movie Premiere

Experiential Marketing Tour for Movie Premiere

iHEARTCOMIX (IHC)and Amazon Studios challenged RMNG to use our experiential marketing expertise to create excitement around one of the most highly anticipated films of 2019 - Honey Boy. IHC and RMNG aligned efforts to curate a mobile in-market tour traveling to 12+ industry and consumer events in Los Angeles where moviegoers enjoyed a custom culinary experience. We executed The Honey Boy Experience around two key pillars: a curated menu and an unforgettable experience at select, high-profile locations.

The Last Line

What sounds better than a day in Soho coupled with dazzling jewelry? How about a day in Soho coupled with dazzling New York rainbow bagels, coffee, and jewelry in Soho? This is precisely what RMNG produced for The Last Line’s (TLL) inaugural store opening.

Hearst Autos

RMNG stopped by Hearst partner agencies to get the word out about Hearst Autos’ rebrand and revamped social media strategy. The fleet of ice cream vehicles, decked out in the brand’s signature black-and-yellow, dished out our custom menu featuring themed ice cream flavors like “Rocky Road and Track” as well as “Stawberry Start Your Engine.”

Bumble at UCLA

Bumble and RMNG teamed up to bring complimentary food and fun to the UCLA campus. We handed out hundreds of macarons custom-printed with sorority letters for a surprise delivery on Greek Row with influencers, David Dobrick and Jeff Wittek. A branded Bumble Bee-wagon was on-site and challenged students to get the highest number of matches in a single ride, downloading the app upon entering the vehicle. We also executed “Send Noodz” activations that encouraged over 35,000 attendees to make a Bumble profile for free noodles.

Sony Music Entertainment

RMNG partnered with Sony Music Entertainment, popping up on the streets of New York for 1 day to promote Lea Michele’s new Christmas album. To increase hype and attract foot traffic, we played the album from speakers inside the truck and the singer greeted fans for the entirety of the activation, handing out cookies and hot chocolate from inside the truck.

Energy Upgrade California

RMNG assisted Energy Upgrade California in promoting their clean energy initiative, which encourages limited power use at certain hours. We rolled out an interactive experience with celebrity chef Brooke Williamson in high traffic San Diego locations such as the San Diego County Fair, Seaport Village, and Gaslamp Square.

City of Macao, China

Myriad Marketing and RMNG partnered for the 3rd year in a row to bring Macanese culture to a major market in the US. The 2019 #WowMacao activation in San Francisco branched out from previous years with a renewed focus on the traditional Macanese Light Festival employing custom LED wrap embellishments on the food truck as well as an overhead buildout of Chinese lanterns and a backdrop of the city’s skyline.

State Farm

RMNG partnered with The Marketing Arm to produce the ultimate “Combination Station,” a peanut butter & jelly food bar created in the shape of a sandwich! RMNG custom fabricated the station and also developed the menu, a variety of PB&J sandwiches, that created awareness for State Farm’s home and auto insurance bundles at NBA All Star Weekend.

JUST Egg

RMNG teamed up with vegan brand JUST Egg for a sampling EGGstravaganza in San Francisco from May 29 through June 8. The brand deployed a branded foot truck and its JUST Egg street team traversed the city on bikes, hitting WeWork offices at the Embarcadero, the Mission district, SOMA Bike Bridge and activating at the West Coast Craft Festival.

Waze Carpool

RMNG teamed up with Street Factory Media to promote Waze’s latest development, their carpooling application. Visiting office parks throughout the extended Bay Area, we were able to increase sign-ups and application use in the region while explaining how to use it as guests enjoyed complimentary lunch.

Food Truck Activations in New York

RMNG Experiential Marketing Agency is on hand to give your New York food truck promotion everything it needs. From simply wrapping your truck, to custom build-outs and an entire ROI-focused strategy, we're rich in resources that'll drive your marketing campaign to success.

Impossible Foods

RMNG created the “Bite Me Tour,” a multi-city food truck promotion tour for Impossible, a company that develops plant-based meat products, to create awareness for their vegan sliders amongst carnivores and non-meat eaters and to hype its debut on menus in local restaurants. RMNG custom-wrapped 12 experiential marketing trucks and trained multiple culinary teams on Impossible’s cooking procedures, then took the tour to 13 cities across the country to spread excitement for the Impossible burger.

Hello Kitty

RMNG organized a National Marketing Tour for Hello Kitty, transforming an ordinary commercial truck into the ultimate Hello Kitty store on wheels to engage Hello Kitty fans across the U.S. and increase sales of their limited edition holiday merchandise boxes!

HBO

HBO and Grandesign approached RMNG to promote the third season of HBO’s hit series, High Maintenance. We enlisted Joe Coffee to serve CBD-infused drinks on the Venice Boardwalk and downtown NYC, a nod to the show’s main character, a marijuana delivery salesperson.

Plenty

Plenty and RMNG teamed up to bring eco-friendly San Franciscans sustainably-grown produce. The company, known for it’s vertical farming technology, wanted to execute market research and raise awareness for the brand. By executing a taste test of their lettuce and competitors,’ brand ambassadors on-site collected feedback from passersby interested in participating.

Olivio Olive Oil

RMNG developed the creative vision and strategy for a commercial production for Olivio as a creative way to promote the launch of their new olive oil spreads.

Budweiser

With the rise of the Gastropub in full swing, RMNG served gourmet burgers and ice-cold beers from a very unlikely, fully mobile source. Budweiser extended its national Bud & Burgers campaign with a custom built Food Truck, Airstream Trailer, and environmental activation.

Utah Jazz

RMNG and the NBA team, the Utah Jazz, partnered up to get basketball fans excited about their participation in the playoffs.

Uber Express Pool

The most affordable shared ride on the market, Uber Express Pool, launched in Chicago this past May. In an effort to catapult the new rideshare option to the forefront of commuters’ minds, RMNG helped Uber create an unforgettable branded marketing promotion complete with breakfast treats and famous athlete appearances this fall.

Delta Airlines and American Express

In 2018, RMNG partnered with Delta (via Karlitz & Company) to create brand awareness around their Delta SkyMiles American Express credit card and reward existing cardholders with a sweet treat as part of their #DeltaAmexPerks campaign.

NatureSweet

RMNG designed, fabricated, and managed an inviting bistro setting at an unexpected location to create awareness and educate families about the launch of their new Jubilee tomatoes.

[yellow tail]

Depending on where you are in the world, “football” can mean two very different sports. No matter if it’s American NFL or an Australian soccer game you’re talking about, what the two have in common is the need to enjoy a beverage while taking in the action. Deutsch Family Wine & Spirits wanted to highlight Australian [yellow tail] wine as an alternative to traditional game day drinks leading up to the Super Bowl and the debut of their TV commercial.

Zaluvida

Mooove over regular beef. Zaluvida, a life science group tackling global health challenges through innovation, wanted to highlight Mootral, a product that goes into the feed of beef cows to help them create less methane.

Avocados From Mexico

Recently, the avocado has become synonymous with millennials thanks to its appearance on toast, and social media memes in reference to its extra cost when added to certain Mexican-style dishes. But Avocados From Mexico wanted to show people that uses for the beloved green fruit (yes, it is a fruit!) go well beyond the traditional, especially for breakfast.

Macao Tourism

What better way to draw interest to an exotic location than with the enticing dishes available in the region? Macao, a foodie hot spot on the south coast of China, wanted to promote its recent accreditation as a recognized city of gastronomy. The city boasts more Michelin Star Restaurants per square mile than anywhere in the world. So RMNG and the #WOWMacao 2018 Los Angeles Sampling Program brought traditional Macanese Egg Tarts and Pork Chop Buns to unsuspecting passersby at five Los Angeles and Orange County locations.

Roy Woods

Roy Woods, R&B sensation and a protege of Drake’s, entered the professional music game just three years ago, and has since racked up over 9 million views on his first music video for “Jealousy.” So when Roy Woods and his team reached out to us to create buzz before his upcoming tour, RMNG knew it had to come up with something killer.

Relativity Space

RMNG and aerospace company, Relativity Space, visited the Computer History Museum in Mountain View, California to showcase and educate guests of the SmallSat Symposium on their rocket-building capabilities.

The New York Stock Exchange & Shake Shack

Shake Shack shook up The New York Stock Exchange for the release of their public offering. Thousands of New Yorkers rallied the Wall Street pop-up to share in the celebration and enjoy the free burgers and shakes.

Nissin Chow Mein

You’d never think instant Chinese noodles from your cupboard could taste like a gourmet dish whipped up by a chef. But that’s exactly what RMNG and Nissin Chow Mein set out to prove during an experiential marketing tour that visited 13 states over four months.

Lay's

LAY'S knew it wasn't asking for too much when it asked customers to vote on four new chip flavors using hashtag #DoUsAFlavor. To give their audience a taste of these innovative chips, RMNG teamed up with promotions agency The Marketing Arm to create a fully branded truck for each flavor.

Timex

What's better than free ice cream? How about free ice cream and your choice of Timex Watch? RMNG teamed up with lifestyle website Refinery29 to treat young, metropolitan women in NYC in more ways than one.

Adobe

They say lunch isn't free ... unless you're a lucky Dreamforce attendee. Adobe Document Cloud teamed up with RMNG to let its target audience know about a recent integration with Salesforce.

Nutanix

RMNG developed a multi-year food truck tour for Nutanix, an IT Cloud Software Company, to grow brand affinity amongst their current product users, while also broadening awareness among prospective customers.

Motorola

For a revolutionary new spin on employee training, Motorola teamed up with RMNG to launch one of our most ambitious projects to date. Custom Motovans were sent around North America to train hundreds of retailers over the course of five years; innovating their knowledge and sales techniques, person to person.

Franklin Templeton Investments

RMNG teamed up with Franklin Templeton Investments to reward its own employees for their hard work and drive. Spread across three offices on two coasts, it was an event as much about relaxation as it was satisfaction. The fusion cuisine was paired with fusion of a different kind - massage and motivation.

Gap

RMNG crafted a unique mobile marketing strategy for Gap's new collection developed by creative director Rosella Giuliani, 1969.

National Geographic

RMNG helped National Geographic promote the new season of Doomsday Preppers by executing a one-week, branded food truck promotion in Los Angeles, New York, and Washington DC.

Paddle

Software innovator Paddle teamed up with RMNG to sweeten the day of over 2000 attendees at Apple's Worldwide Developer Conference. Over the course of three days, we introduced developers from far and wide to the future of software, while making their present absolutely delicious.

Kelis

RMNG partnered with Ninja Tunes to create a mobile marketing experience surrounding the release of Kelis' new album, Food. The activation garnered press attention by serving jerk ribs and sliders prepared by the artist herself at the South by Southwest conference in Austin.