Roaming Hunger

New Zealand Beef and Lamb Mobile Sampling Experience

New Zealand Beef and Lamb

"Where's the beef?" - No One

The response was overwhelming as almost 15,000 samples were served to hungry attendees who couldn't resist the mouth-watering aroma emanating from the truck. To add to the fun, RMNG set up a selfie station where attendees could take pictures with Chef Alvin and their friends, sharing their experiences on social media and spreading the word about the campaign. Over the course of 17 days, the campaign reached numerous locations in LA, including The Brig in Venice, the Pasadena Rose Bowl, Santa Monica Promenade, and many other guerrilla locations streetside. The campaign was a massive success, generating over 52,186 mobile impressions, leaving no one asking, "Where's the beef?" The campaign was not only successful in creating buzz and generating impressions, but it also showcased the delicious taste and quality of New Zealand Beef & Lamb's grass-fed meat, leaving a lasting impression on those who were lucky enough to indulge in the mouth-watering tostadas and sandwiches.