Roaming Hunger

NotCo 6 Market Tour


I can't believe it's Not milk!

A total of 60,829 servings of coffee and NotCo were given out, and we spent nine days in each market hitting up different locations in each. Our roving food trucks delivered samples of NotCo's Not Milk to thirsty consumers in New York, San Francisco, Miami, Los Angeles, Boston, and Chicago, and we had a blast doing it. We fully equipped NotCo's trucks with a culinary and truck-savvy team, ready to serve up a curated coffee menu wherever we went. And we didn't stop at coffee - we had a delicious sampling menu consisting of Cold Brew, Hot Drip Coffee, Chocolate Milk, and Hot Coco. But it wasn't just about the coffee and Not Milk. We discovered and reached communities that would be fans of NotCo's plant-based alternative. We were all about creating a unique and custom program by partnering with six in-market trucks with an impactful fabricated vehicle topper on each. So whether you were in the Big Apple, the Windy City, or somewhere in between, you could have kept an eye out for NotCo's trucks. We were on a mission to bring the best coffee and plant-based beverages to the people, and we had a blast doing it. Cheers to a great cup of coffee and a healthier, more sustainable planet!