Soft serve is big business again, with artisan shops springing up nation-wide, and trucks turning to it for a fresh take on cool refreshment. The only problem is there's nothing new about it. Mr. Softee mastered the stuff eons ago, and as much as we wanna believe we keep re-inventing the wheel, the truth is soft serve never needed to be re-invented. Cause it already got perfected in 1956. Now Mister Softee has a whole new lease on life, with a spankin' new truck that can go twice as far and dispense twice as much. Soft-serve remains the main draw, but sundaes, shakes, floats and more are prepped and ready to fit any mood you're bringing. He's also available for private catering, so no matter what event you've got in mind, call up Mr. Softee and he'll know how to make it better. He might not be reinventing the wheel, but he sure is perfecting it. And he's got a mile-long head start on all the competition. Get with it LA, classic is the new trendy.