Motley Crews Heavy Metal Grill came to life one day after reading an article about the food truck craze on Entrepreneur.com & It hit me like a bolt of lightning. With over 15 years in the restaurant industry and 12 years of marketing experience, a food truck would be my destiny!
Growing up in the 80's, was absolutely awesome! I mean Like Totally Awesome! A timeless generation of quirky catch phrases, freaky fashion and music, oh yeah the music! 80's rock is still alive and as strong as ever, many are still rocking today. An 80's rock themed food truck it shall be, now I needed a name. I knew that I did not want to brand myself as a certain type of food truck and that I wanted the freedom to change my menu with the season or for that matter the mood I was in. This would not be possible with "Hot Dog or Philly stamped on the side of my truck. Food that Rocks is what I will make.
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