Sorry Grandma, There’s a New Brisket in Town

When your boyfriend broke up with you, mom said, “He’s a schmuck.” When you were fired, your boss was one too. Well, there’s a new schmuck in town who mom won’t be so quick to write off. His name is Matthew Koven, fondly referred to as the Schmuck with a Truck.


It’s one of L.A.’s latest and greatest food trucks, imported straight from NYC. It’s a bright yellow deli on wheels, complete with a giant cartoon of Matt looking like anything but a schmuck. Serving up the juiciest pastrami, corned beef, and brisket you’ve ever had (sorry grandma), the sandwiches from this truck will have your mouth watering before you can say Yum Kippur.


These sandwiches are piled high with sizzling, juicy meat, and schmeered with sauerkraut, coleslaw, Russian dressing and more, all between soft bread speckled with rye goodness.



If you like the concept, but meats not your thing, Matt’s got plenty more chutzpah where that came from. Try the PB & J Schmuckwich, complete with dark chocolate peanut butter, jelly, and bananas, or the Mensch, a veggie burger topped with slaw and onion rings! He’s also got some finger lickin’ sides. The potato salad is creamy and the knish is spiked with garlic. Don’t miss their lip smacking lemonade or Dr. Brown’s sodas. Stewart’s too if you’re into that kinda thing.


The schmuck himself will take your order and feed you till you’re full. Not such a schmuck after all! “Just wait till you get to know me,” he says. This is one talented guy who will cater to your mom! And anyone else planning a Bar Mitzvah, wedding, birthday party, or special event. Follow the truck on twitter for live location updates and like ‘em on Facebook to stay in the know. Nosh on roamers!


by Sienna Mintz