Today marks the first day of SxSW, one of the most popular festivals that takes over the beautiful city of Austin, annually. With more than 72,000 folks attending last year’s event, this year’s conference is expected to be even bigger and better and we’re excited to announce that Roaming Hunger will also have a solid presence at this year’s festival on several different occasions!
To kick things off, our CEO and founder, Ross Resnick, will be moderating a panel at SouthBites, SxSW’s food-friendly program, on Saturday, March 14th from 3:30pm-4:30pm. Entitled Franchise: A Food Truck Evolution, the panel will include food truck pioneers who have created brands that have extended from food trucks into other offshoots. Panelists will discuss the role of the food truck in the evolution of these food brands and talk about their strategy/mindset when they started their food truck venture. They’ll then talk about their evolved strategy as they looked to expand and scale into restaurants, grocery stores or food truck expansion. The panel provides stories of how food culture has been shaped by the modern food truck. Participants in the panel include Natasha Case (Coolhaus), Dave Danhi (The Grilled Cheese Truck) and Eric Silverstein (The Peached Tortilla). The panel will take place at the Driskill Hotel in the Maximilian Room.
On March 18th, our Director of New Business and Corporate Catering, Cory Murphy, will be on a panel as part of a larger Meetup for Professional Event Planners. As part of the meetup, there will be a 30-minute panel discussion based on best practices for event planner pros, followed by audience Q&A and networking. Cory specifically will be discussing the unexpected ways food trucks can be used at events. Participants on the panel also include Mark Steiner (GigSalad) and Jeremy Miller (National American Disc Jockey Association Board Member). The meetup will take place from 5:00pm-6:00pm at the Austin Convention Center in the Austin Suite.
Alongside the panels, our takeover team will also be showcasing its latest branded truck, this time wrapping a truck to promote Sedo, the world’s leading domain marketplace. The branded food truck will be in Austin, TX during SxSW March 13th-17th. The internet domain leader will provide complimentary frozen yogurt & gourmet coffee to festival goers to promote brand awareness throughout the week in Downtown Austin. The truck will be located at Downtown Burgers (503 E. Cesar Chavez St), a central location in Downtown Austin, throughout the promotion.
If you’re planning to attend SxSW, be sure to check out the panels we’ll be on or swing by some of the awesome food trucks that will be there.
Enjoy Austin and happy eating!!