The team here at Roaming Hunger is helping turn food trucks (RED) during the month of June as part of the annual EAT (RED) DRINK (RED) SAVES LIVES campaign!
Bringing together all aspects of the culinary industry, the campaign, which takes place every June, gathers bars, restaurants, food trucks and more create (RED)-inspired dishes and drinks. With every purchase of a (RED) – inspired dish and/or drink, a contribution is made o the Global Fund to fight AIDS. This year, there will be even more chefs, businesses and more brands participating and famed chef, Mario Batali, will be the Global Ambassador.
It’s easy for trucks to participate in the month-long campaign. Simply make a donation to the Global Fund to Fight AIDS and then determine how your truck is going to join in the fight against AIDS. Some ideas include (but are not limited to):
- Create a (RED)-inspired menu item— or turn an existing one (RED)
- Include an additional tip-line on the customer’s check
- Participate in the text-to-donate campaign
- Purchase EAT (RED) special products
- Add your support of EAT (RED) to your website
Once you’ve signed up, donated money and confirmed your participation, you’ll have the opportunity to download materials designed to promote your participation in EAT (RED) DRINK (RED). In addition – and based on donation commitments – businesses will receive a variety of benefits and incentives, ranging from social media boosts to an exclusive EAT (RED) chef’s coat signed by Mario Batali and (RED) co-founder Bono.
Trucks that want to participate in the campaign can easily sign up by visiting http://eatreddrinkred.org/save-lives/ to learn more.
For consumers looking to for ways to help the cause, tweet your favorite restaurants, bars and food trucks and nominate them to sign up at eatreddrinkred.org/nominate. This month is all about getting as many restaurants, bars and food trucks to participate, before the list goes final at the end of the month. So more support and suggestions, the better! And then, of course, once restaurants, bars and food trucks are confirmed, EAT (RED) and DRINK (RED)!
Whether you’re a truck or a consumer looking to enjoy good food for a beautiful cause, please join the fight to #86AIDS! We’re on a mission!