What happens when you take the world’s most popular chips and pair it with the center of all things youth culture? You get the Flamin Hot Limon experiential activation.
We teamed up with UPROXX to execute the first mobile Doritos chip bag. We called it “The Limóbil”.
Our mission: Create a completely custom and immersive mobile experience that captures the excitement of the new Doritos flavor.
The RMNG team worked closely with UPROXX to bring their mobile concept to life from top to bottom. For the top, we created an open chip bag “food truck topper” that emulated Flamin Hot Limon chips toppling out. On the bottom, we modified the truck’s wheels to resemble real limes.
To further expand on UPROXX’s vision, the RMNG team transformed the interior to mirror an underground nightclub with vinyl wall treatments, orange specialty lighting and custom trim, complete with a fully branded lounge and DJ booth.
With the production and custom design in place, the Limobil was now ready for activation.
We took The Limóbil and distributed 8,000+ chips over 3 activation days popping up at iconic hot spots across Los Angeles including Canter’s on Fairfax, Grand Central Market, and Baby Blues BBQ. Our mobile experience featured exclusive performances from Smrtdeath and Adam Weiss and influencer visits from Mike Pak and Chloe Chaidez.
The Limóbil brought together food and music to celebrate Doritos’ Flamin Hot Limon Flavor, and Angelenos loved it. RMNG created a physical experience that seamlessly fit into the digital world, bringing the buzz from the streets of LA to the streets of America.