College Campus Influencer Marketing

Bumble at UCLA

Bumble UCLA

Bumble and RMNG teamed up to bring complimentary food and fun to the University of California, Los Angeles campus while promoting their app to students on and off campus. We handed out hundreds of macarons custom-printed with sorority letters for a surprise delivery on Greek Row with influencers, David Dobrick and Jeff Wittek. A branded Bumble Bee-wagon was on-site and challenged students to get the highest number of matches in a single ride, downloading the app upon entering the vehicle.

RMNG also executed “Send Noodz” activations that encouraged over 35,000 attendees to make a Bumble profile for free noodles. During the events at the UCLA Block Party in Westwood Village and the Activity Fair on campus, brand ambassadors gave out festival-friendly branded swag like fanny packs, fans, and thousands of hats. Everything was documented and packaged in a custom sizzle reel for the brand to use on social channels. We served nearly 3000 noodle cups in total.