College Campus Influencer Marketing
Bumble at UCLA
RMNG also executed “Send Noodz” activations that encouraged over 35,000 attendees to make a Bumble profile for free noodles. During the events at the UCLA Block Party in Westwood Village and the Activity Fair on campus, brand ambassadors gave out festival-friendly branded swag like fanny packs, fans, and thousands of hats. Everything was documented and packaged in a custom sizzle reel for the brand to use on social channels. We served nearly 3000 noodle cups in total.