Roy Woods, R&B sensation and a protege of Drake’s, entered the professional music game just three years ago, and has since racked up over 9 million views on his first music video for “Jealousy.” So when Roy Woods and his team reached out to us to create buzz before his upcoming tour, RMNG knew it had to come up with something killer.
Our answer was a pop up marketing event at cult favorite clothing shop Pink Dolphin on Fairfax, where Roy Woods put on a surprise performance. RMNG designed and created a branded Cuban food truck for fans lined up to attend the show and get their hands on the “Say Less” merchandise. The pop up event was so successful, Roy Woods and his team decided to bring RMNG and a branded merch trailer on tour.
RH created an experiential marketing trailer that accommodated live performances, meet-and-greets, and swag giveaways. At each of the five west coast stops, fans swarmed the truck to pick up merch and get the opportunity to hang out with Moore.
If that wasn’t a big enough draw, we also brought the Cuban food truck with us, which Woods would drive up in, surprising and delighting guests so much so, that the experiential marketing activation garnered over 4 million impressions.