The Marketing Arm for LAY'S

Do Us A Flavor

Do Us a Flavor

LAY'S knew it wasn't asking for too much when it asked customers to vote on four new chip flavors using hashtag #DoUsAFlavor. To give their audience a taste of these innovative chips, Roaming Hunger teamed up with promotions agency The Marketing Arm to create a fully branded truck for each flavor. Chip fanatics flocked to the acclaimed LA Live complex in Downtown Los Angeles to give the flavors a taste and share their choice on social media.


Four fully branded food trucks

Full build out in the LA Live Complex

19,000 event attendees