High Impact Experiential

Lay's

Do Us a Flavor

LAY'S knew it wasn't asking for too much when it asked customers to vote on four new chip flavors using hashtag #DoUsAFlavor. To give their audience a taste of these innovative chips, RMNG teamed up with promotions agency The Marketing Arm to create a fully branded truck for each flavor. Chip fanatics flocked to the acclaimed LA Live complex in Downtown Los Angeles to give the flavors a taste and share their choice on social media.

Highlights

Four fully branded food trucks
Full build out in the LA Live Complex
19,000 event attendees