National Marketing Tour

Panda Express

The Orange Chicken Love Truck

Loyal Panda Express customers know it's all about the Orange Chicken. For those who'd never experienced the crispy chicken wok-tossed in a sweet and spicy orange sauce, it was time for a taste during this national tour. The Orange Chicken Love Truck made an appearance at major events in eight markets, complete with a full lounge build out, promotional models, and an interactive GIF booth. Its final stop was Manhattan, to drum up excitement for the much-anticipated grand opening of the chain in New York City.


Over 600 social media mentions per stop
9,600 meals served
7,200 images taken in photo booth