National Marketing Tour
Impossible Foods’ Bite Me National Marketing Tour
What started as a four-city tour quickly turned into 13, as the tour ultimately made a total of 31 stops at events both big and small: large-scale marquee events like the South Beach Food and Wine Festival and local community events like standalone pop-ups in downtown areas near restaurants that serve Impossible’s product.
After 31 activations across four months, RMNG helped Impossible serve 33,000+ sliders, all held to the highest culinary standards while being prepared on a truck. The tour also allowed Impossible to engage with fans socially, drawing a huge organic increase in their social media following thanks to visitors spreading the word with #BITETHEIMPOSSIBLE.