RMNG created the “Bite Me Tour,” a multi-city food truck promotion tour for Impossible, a company that develops plant-based meat products, to create awareness for their vegan sliders amongst carnivores and non-meat eaters and to hype its debut on menus in local restaurants. RMNG custom-wrapped 12 experiential marketing trucks and trained multiple culinary teams on Impossible’s cooking procedures, then took the tour to 13 cities across the country to spread excitement for the Impossible burger.
What started as a four-city tour quickly turned into 13, as the tour ultimately made a total of 31 stops at events both big and small: large-scale marquee events like the South Beach Food and Wine Festival and local community events like standalone pop-ups in downtown areas near restaurants that serve Impossible’s product.
After 31 activations across four months, RMNG helped Impossible serve 33,000+ sliders, all held to the highest culinary standards while being prepared on a truck. The tour also allowed Impossible to engage with fans socially, drawing a huge organic increase in their social media following thanks to visitors spreading the word with #BITETHEIMPOSSIBLE.