High Impact Experiential
NBA All-Star Weekend & Barclays Center
RMNG partnered with Levy Restaurants and the Barclays Center to launch the first ever All-Star Taste food program, which featured savory dishes inspired by NBA hometown favorites. The branded food truck stopped in high-traffic locations throughout Manhattan, including Times Square, and served up dishes that gave consumers a taste of what was to come for the NBA All-Star Weekend. Throughout the event promotional models handed out branded swag, and consumers were able to utilize a GIF booth and post photos directly to their social media outlets using the hashtag #bktaste.