Plenty Taste Test
The fully permitted San Francisco locations, scouted by Roaming Hunger, attracted large amounts of foot traffic. By activating on a weekly basis, city natives became familiar with the brand and its mission. Dwell time on-site ranged from 4 to 8 minutes for sampling and feedback. In total, there were over 1,000 market research surveys completed by consumers. The success of the 2018 program led the brand to extend the program into 2019.