Plenty and RMNG teamed up to bring eco-friendly San Franciscans sustainably-grown produce. The company, known for it’s vertical farming technology, wanted to execute market research and raise awareness for the brand. By executing a taste test of their lettuce and competitors,’ brand ambassadors on-site collected feedback from passersby interested in participating.
The fully permitted San Francisco locations, scouted by Roaming Hunger, attracted large amounts of foot traffic. By activating on a weekly basis, city natives became familiar with the brand and its mission. Dwell time on-site ranged from 4 to 8 minutes for sampling and feedback. In total, there were over 1,000 market research surveys completed by consumers. The success of the 2018 program led the brand to extend the program into 2019.