RMNG organized a National Marketing Tour for Hello Kitty, transforming an ordinary commercial truck into the ultimate Hello Kitty store on wheels!
Through detailed design and custom fabrication, RMNG created a vibrant and fun vehicle to engage with HK’s fans and consumers. We then took this gift-packed mobile store on a coast-to-coast tour with stops in major cities like NY, LA, Atlanta, Dallas, and Phoenix, where HK sold out of limited edition holiday merchandise boxes. To maximize exposure, RMNG identified high-traffic and key locations along the tour and executed all routing, as well as secured permission for all stops. This strategic planning allowed Hello Kitty’s mobile store to gain massive buzz whenever it arrived onsite.
Hello Kitty fans from across the U.S. got the chance to interact with the brand and purchase one-of-a-kind merchandise and food. Hello Kitty sold tens of thousands of pieces of inventory equaling $50k+ in sales, and the tour garnered national press attention.