National Marketing Tour

Sanrio

Hello Kitty Kawaii Mart

No one would have guessed the cherry red Hello Kitty Kawaii Mart pop-up used to be an ordinary commercial truck, but after our custom fabrication and detailed design, that's precisely what it transformed into. RMNG took this gift-packed store on a coast-to-coast tour with stops in major cities like NY, LA, Atlanta, Dallas, and Phoenix where we sold out of limited edition holiday merchandises boxes as well as on-brand snacks like popcorn, Hello Kitty Ramune Soda, and cookies.

To meet the brand’s goal of creating a massive buzz in standalone locations, we parked the eye-catching truck in targeted destinations like high traffic street areas, parking lots, and malls, that we identified beforehand. RMNG executed all routing for the tour and secured permission for all stops.

Hello Kitty fans from across the US got the chance to interact with the brand and purchase one-of-a-kind merchandise and food. We sold tens of thousands of pieces of inventory equaling $50k+ in sales, and the tour garnered national press attention.

Highlights


Sold over $50k in merchandise

Secured high traffic locations in several markets

Custom fabricated a pop-up truck